Amazon Selling Partner API

Scale your Amazon selling business with apps

Discover over 2,500+ Amazon-approved third-party apps to help you optimize product listings, multi-channel selling, inventory management, marketing, and more.

On average, sellers see a 10% uplift in sales after adopting apps.

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Seller spotlight: Bossy Cosmetics
For us, apps are critical. One of the most important resources is the Selling Partner Appstore because you can go in there and find apps that meet your most important needs.
Aishetu Fatima DozieFounder, Bossy Cosmetics

Automate tasks across your business

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Product Scouting

Find high-demand, low-supply products to sell
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Listing Optimization

Convert more customers by enhancing your product listings
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Inventory Management

Avoid running out of stock with automated inventory management
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Accounting and Reporting

Seamlessly connect your sales data and accounting software
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Customer Feedback

Automate customer review requests
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Multi-channel Selling

Streamline order management for multi-channel selling

Frequently Asked Questions

Do apps integrate with Seller Central?
Some apps are stand-alone and others integrate directly with Seller Central, but all apps have access to the same data offered by Marketplace Web Services and Selling Partner APIs.
How does Amazon vet third-party apps?
Amazon reviews all software partners upon registration and listing, as well as continuously monitors performance to ensure apps are compliant with Amazon policies.
Where can I find support for my third-party app?
Please contact the software partner directly for any technical support or customer service questions. Amazon is not directly involved in the development or sale of third-party apps. We encourage all users of software partners to leave ratings and reviews in the Selling Partner Appstore.
What’s the cost of apps?
Software partners set their own prices. Pricing information is available on the specific app detail page.
Who is eligible to leave a review on the Selling Partner Appstore?
Only verified users of an app and after using the app for some time may leave a review for that application.
How are ratings calculated?
Amazon calculates a product’s star ratings based on a machine learned model instead of a raw data average. The model takes into account factors including the age of a rating, whether the ratings are from verified purchasers and factors that establish reviewer trustworthiness.
I'm a new software developer. How can I be included in Selling Partner Appstore?
If you are a software developer and would like to become a software partner, please visit developer.amazonservices.com for more information.

Automate, manage, and grow your business with apps

Discover Amazon-approved third-party software partners to automate, manage, and grow your business.