Build for Amazon’s Selling Partners

Apps, Integrations, and Services

Over one million Amazon sellers worldwide automate their businesses with apps. Find the tools and programs to build for them and get discovered.

Ways to Get Started

Build apps for sellers: Software companies & developers (public apps)
Integrate as a seller: Sellers & brands (private apps)
Integrate as a vendor: Amazon vendors & their integrators
Offer business services: Agencies, logistics, tax & more

Learn and plan

Understand what SP-API can do and what your app needs before you build.

Visit the documentation site to dive right in and learn about Selling Partner API and all the things you can do with it.

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Seller API use cases

Use this directory to identify the APIs, notifications, and reports that you’ll need for general SP-API Seller use cases.

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Vendor API use cases

Use this directory to identify the APIs, notifications, and reports that you’ll need for general SP-API Vendor use cases.

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SP-API roles

A role is the mechanism used by Selling Partner APIs to determine whether a developer or application has access to an operation or resource.

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Amazon Selling Partner plugin

Bring the intelligence behind Seller Assistant into the AI tools you already use. The Amazon Selling Partner plugin connects your live Seller Central data, including sales, listings, pricing, inventory, fees, FBA, and orders, to AWS Quick or Anthropic’s Claude. Ask about your business in plain language. Now in public beta for sellers in the US store.

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