How do I get started integrating with this feature?

To get started as a developer, you need to request the "Notifications in Seller Central" role for your developer profile. Once this role is approved, it will enable the App Integrations self-service feature for your application, allowing you to create and manage notification templates.

How can I get access to the AppIntegrations API?

To access the AppIntegrations API, you need to have the "Notifications in Seller Central" role configured for your application. This role grants the necessary permissions to programmatically send notifications to Selling Partners through the API. Refer to AppIntegrations API use case guide to learn more on using the API.

Where do Selling Partners view the notifications in Seller Central?

Selling Partners will be able to access the notifications you send through the App Notifications Homepage Card in Seller Central. Clicking on the card takes them into a single consolidated view of notifications.

App Notifications in Seller Central

Notifications in Seller Central are third-party app notifications displayed directly in the Seller Central.

Go to Documentation

See Sp-API Swagger Model

Seller Benefits

App Notifications help sellers stay informed and take action on critical business information and issues, such as updates on their business performance and operations. Developers can onboard vetted notification templates to Amazon and integrate with the new AppIntegrations API to publish these notifications to sellers within Seller Central.

Stay informed on business critical updates

Get timely alerts to take action on critical business information and issues directly within Seller Central.

One workspace for all alerts

Receive notifications from your preferred tools and services in one consolidated view.

Direct actionability

Take direct action on relevant updates through the notifications URL directly on the app website or within Seller Central.

Getida sellers have benefited from the Notifications on Seller Central feature, helping them take action on documents required for claim management, setting user permissions, providing notifications on expiring claims, and more!

Max Borin

CPO, Getida

Sellers will see this badge on the Manage Your Apps page in Seller Central. This indicates which apps can be re-authorized to enable notifications in Seller Central.

Resources

Documentation

See documentation

Seller Central help page

Go to help page

Overview video

Youtube

Frequently asked questions

The following notification categories are not permitted:

1. Notifications that explicitly mention the name of a non-Amazon sales channel. Providing details or a summary of a non-Amazon channel is acceptable, as long as the channel name is not explicitly mentioned.

2. Notifications that are too granular in nature and could result in an excessive number of notifications being displayed to the Selling Partner. Summarized content is preferred over highly detailed, granular notifications.

3. Promotional notifications that invite the Selling Partner to try or adopt new features or products that would require additional cost or fees from the seller.

4. Promotional notifications that invite the Selling Partner to try new products or features that are not part of what they have already signed up for or is not directly relevant to their current business needs.