Who are the customers of SPP?

SPP’s primary customers are third party SP-API developers and service providers who offer applications and services for Amazon’s partners such as sellers, vendors, supply chain partners, and business buyers. These third parties provide a range of solutions to help partners automate processes or run their day-to-day business operations.

Who are third party developers and service providers?

Third party developers are any person or entity (including you, if applicable) that uses the Amazon Services API or the API Materials for a Permitted Use on behalf of an Authorized User. Service providers are third party individuals and entities that help Amazon Partners with day-to-day management and specialized aspects of operating their business with Amazon.

What new features does SPP offer compared to Seller Central and Developer Central?

SPP introduces the following features: 1. An independent environment for managing solution provider offerings 2. API usage dashboard for improved integration efficiency for SP-API developers 3. User permissions for solution provider organizational-level account access management

What actions do existing third party SP-API developers need to take?

Developers must migrate their existing SP-API integrations and accounts to SPP by August 31st, 2025 to continue using Selling Partner APIs. No immediate action is required for existing service providers until further communications.

What happens if third party SP-API developers don't migrate by August 31st, 2025?

You will lose access to Selling Partner APIs and won't be able to operate SP-API-based applications and solutions.

Who else can use SPP?

Selling Partners that self-integrate with SP-API can also consolidate your developer accounts in SPP. Seller developers can go to Seller Central → Develop Apps, and vendor developers can access SPP by going to Vendor Central → API Integrations.

Where can developers and service providers get support?

Both can submit a case to our support team. Contact information and resources are available at http://solutionproviderportal.amazon.com/support

Can third party SP-API developers choose not to merge or unify their accounts in SPP?

Yes, you can keep accounts separate or opt for a combination of unified and separate accounts. However, all developer features will eventually be accessed through SPP.

Does an SPP account cover all stores?

Yes, SPP is a global site serving solution providers from all stores.

Can the original Seller Central account still be used after migration?

Yes, if kept for selling purposes. However, all third-party solution provider features will redirect to SPP.

Solution Provider Portal

Q: Are there upcoming features for SPP?

Notification preferences: enables solution providers to choose notification method and contacts for different types of communications from Amazon to ensure effective and actionable communications. Self-service listing for service providers: enables fast, easy submission for your service to be listed on Service Provider Network, allowing better discovery. Streamlined authorization for service providers: allows selling partners to easily authorize an SPN-listed service provider through a simple click on the service listing detail page.

Solution Provider Portal (SPP) is a dedicated gateway for third party developers and service providers to onboard and manage their offerings to Amazon seller and vendor customers.

Watch Overview Video

What is Solution Provider Portal (SPP)?

The Solution Provider Portal (SPP) is a centralized gateway that empowers developers and service providers to build solutions for Amazon partners. For SP-API developers, it removes the need for you to create and maintain an account on Seller Central, allowing you to consolidate developer accounts, applications, and profiles into a single, unified account. This consolidation streamlines your administration and provides advanced capabilities to manage and grow your offerings.

SPP will be the dedicated gateway to build, scale, and optimize your Selling Partner API integrations. Additionally, SPP will serve as the destination for third-party service providers to register, onboard, and list services, replacing the functions previously handled by Service Provider Central (SP Central).

Onboarding and data access

Prior to SPP, solution providers had to maintain separate accounts to serve selling partners that work across Amazon store programs, increasing the time to onboard and cost to provide solutions. SPP improves the onboarding experience by providing a centralized place for you to register, apply for permissions and manage access. Once onboarded, you can delegate permissions to team members, manage data access, and manage partner authorizations all in one place.

Compliance

Solution providers can take compliance actions to support a wide range of programs, including using collaborative and continuous monitoring tools such as Guard to automatically maintain compliance with Amazon’s security standards.

Speed to market

SPP improves the speed to market by providing 1) ready integrations to all externalization points used by Amazon selling partners, and 2) tools to help them discover, assess, and test new data use opportunities. Solution providers have access to self-service tools and resources that enable you to get started easily.

API usage monitoring

Developers can view your API usage metrics in SPP to analyze call efficiency, success rate, and errors. You can download reports for easy analysis and sharing that can help drive optimization of your API usage.

Why the change?

We’re implementing this change to streamline how developers and service providers offer solutions to Amazon partners, supply chain partners, business buyers, and more. SPP offers a single place for developers and service providers to register and onboard, easily discover and enroll in Amazon programs, and get authorized by Amazon partners who look for solutions to better manage their business.

Who is impacted?

Third party SP-API developers and service providers who offer applications and services for Amazon’s partners including

Sellers
Vendors
Supply chain partners
Business buyers

What action do I need to take?

Actions for SP API developers

If you’re an existing SP-API developer, you’ll see a guided workflow to migrate the next time you log into Seller Central → Develop Apps. During this process, you can consolidate multiple SP-API profiles under one account to simplify your integration and API operations. You can also choose to keep more than one profile for your needs.

New SP-API developers will register directly on SPP to manage their integrations, access the sandbox, create and list applications, and review usage metrics.

Actions for service providers

Existing service providers currently registered with Service Provider Central will be migrated through an assisted process. You will receive communications from Amazon to start the migration to SPP, and in the meantime, there is no immediate impact on your accounts or service listings.

For new service providers, you can register and onboard directly in SPP.

Visit SPP today

Solution Provider Portal

Resources

Access Solution Provider Portal

Solution Provider Portal

Solution Provider Support

Get Support

Video Tutorial for Profile Unification

Video

Service Provider Network

Go to Service Provider Network

Frequently asked questions

1. Onboarding and data access: Prior to SPP, solution providers had to maintain separate accounts to serve selling partners that work across Amazon store programs, increasing the time to onboard and cost to provide solutions. SPP improves the onboarding experience by providing a centralized place for you to register, apply for permissions and manage access. Once onboarded, you can delegate permissions to team members, manage data access, and manage partner authorizations all in one place.

2. Speed to market: SPP improves the speed to market by providing 1) ready integrations to all externalization points used by Amazon selling partners, and 2) tools to help them discover, assess, and test new data use opportunities. Solution providers have access to self-service tools and resources that enable you to get started easily.

3. Compliance: Solution providers can take compliance actions to support a wide range of programs, including using collaborative and continuous monitoring tools such as Guard to automatically maintain compliance with Amazon’s security standards.

4. API usage monitoring: Developers can view your API usage metrics in SPP to analyze call efficiency, success rate, and errors. You can download reports for easy analysis and sharing that can help drive optimization of your API usage.

Notification preferences: enables solution providers to choose notification method and contacts for different types of communications from Amazon to ensure effective and actionable communications.

Self-service listing for service providers: enables fast, easy submission for your service to be listed on Service Provider Network, allowing better discovery.

Streamlined authorization for service providers: allows selling partners to easily authorize an SPN-listed service provider through a simple click on the service listing detail page.