Automate Pricing with the Selling Partner API
Build applications and solutions to competitively manage prices on Amazon
Benefits for solution providers and sellers using listing solutions
Build solutions that reduce manual work and scale with seller growth
Monitor price points and competitor prices to adjust a seller’s prices in real-time
Publish and monetize your applications on Selling Partner Appstore
Stay focused on your business while prices automatically adjust in response to pricing events or sales
Competitive pricing increases your likelihood of becoming the Featured Offer and gaining visibility
Leverage notifications and reports to balance pricing and profitability
SP-API brings substantial time savings to the organization. Before SP-API, managing product data or price and inventory was a manual Excel file drag and drop.
Get familiar with key concepts we use to organize and support pricing.
Featured Offer: An offer for a product that Amazon displays on the product detail page with an add to cart button. To compete for the Featured Offer, a seller must set a competitive price and have a Professional selling plan. The product also needs to be in new condition.
Lowest Amazon price: The lowest price currently offered by a seller in the Amazon store. We share the current lowest Amazon price to give sellers who list a product to the opportunity to match or beat it.
Competitive external price: The lowest price for an item from major retailers outside Amazon. We share competitive external prices with sellers. For your own price to be considered competitive, your standard item price, plus shipping, must be less than or equal to the competitive external price.
Build powerful tools that help sellers compete smarter on Amazon
Enable sellers to receive notifications when there is a change to any of the top offers, featured offer winner and external prices (the price from other retailers), then update their offers automatically.
Enable sellers to receive notifications and automatically adjust prices based on Amazon’s featured offer thresholds, securing prime product page visibility.
Enable sellers to fetch detailed information of item offers, allowing them to compare prices/shipping terms, glance views per different locations, making informed pricing decisions. See the discussion.
Enable sellers to get item’s feature offer expected price information based on different locations by using zip codes.
SP-API allows for the automation of notifications and streamlined updates, which helps CedCommerce provide more efficient and cost-effective service. Additionally, having the JSON-based Listing API was another important factor which drove our decision.
