Selling Partner Appstore

Professional, technical, and go-to-market support for Software Partners building solutions for Amazon Selling Partners.
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Software Partner Benefits

Build software solutions that help Amazon Selling Partners grow by becoming a Software Partner.
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There are a variety of resources available to continue learning about SP-API including documentation, webinars, and more.
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Developer Support

Support through a dedicated support channel focused on our Software Partners
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List your apps in the Amazon Selling Partner Appstore and get discovered by Amazon Selling Partners worldwide
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Software Partner badge

Receive a partner badge for use on your website and in marketing campaigns
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Monitor your app usage metrics on the developer dashboard
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Become eligible for fee waivers and reductions

Get started in a few steps

Step 1

Register as a developer

Become a developer and explore resources (documentation, forums, whitepapers).
Step 2

Become a Software Partner

Apply to become an Amazon Partner when you submit your listing to the Amazon Selling Partner Appstore.
Step 3

Grow your business

Attract Amazon Sellers and track engagement metrics in your developer dashboard.
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Frequently asked questions

What is the Amazon Selling Partner Appstore?
The Amazon Selling Partner Appstore is one-stop-shop for Selling Partners to browse a collection of Amazon-approved third-party apps to help automate, manage, and grow their businesses.
As part of the Amazon Selling Partner Appstore…
Amazon Software Partners are developers providing software as a service to Amazon selling partners. Through the Amazon Selling Partner Appstore, Software Partners have access to a suite of benefits including a developer dashboard, badging, and technical support.
Who is eligible for the Amazon Selling Partner Appstore and how do I sign up?
If your app is currently listed in the Appstore, you will be automatically enrolled in the Amazon Selling Partner Appstore as a Software Partner. For new Developers, you will be enrolled after your first Appstore listing is published and makes a call on behalf of a selling partner.
Can I opt-out of the program?
You will be automatically enrolled in the Amazon Selling Partner Appstore if you have an app listing in the Appstore that is authorized by and making calls on behalf of other Amazon Selling Partners, according to the terms of the Amazon Selling Partner API Developer Agreement. You can only opt out of the program by delisting your application from the Appstore.
Do apps integrate with Seller Central?
Some apps are stand-alone and others integrate directly with Seller Central, but all apps have access to the same data offered by Marketplace Web Services and Selling Partner APIs.
Who is eligible to leave a review on the Selling Partner Appstore?
Only verified users of an app and after using the app for some time may leave a review for that application.
How are ratings calculated?
Amazon calculates a product’s star ratings based on a machine learned model instead of a raw data average. The model takes into account factors including the age of a rating, whether the ratings are from verified purchasers and factors that establish reviewer trustworthiness.
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