ZYing recently adopted SP-API to facilitate faster and more sophisticated data analytics, reporting, and more for its customers.
The decision to migrate to SP-API was driven by the immediate need for more efficient data analytics. With over 30,000 Amazon sellers on its platform and more than 30 million products in its library, ZYing needed a developed API solution to automate the process of data reporting and analysis.
As ZYing researched the benefits of SP-API further, it discovered that API adoption could also bring its customers faster timing, lower costs, and near real-time data.
ZYing integrated the Brand Analytics Reports to provide customers with a clearer picture of their sales and branding performance, then help them optimize using analytics. Zying customers can now automatically pull reports on search terms, keywords, and individual product performance. They can then optimize their keywords, adjust their advertising strategies, and even perform keyword analysis on competitors.
With the Brand Analytics integration, ZYing was also able to build its customers a dashboard to display seller metrics ranging from sales to page views to Buy Box percentages for specific ASINs.
With SP-API, Zying has been able to simplify its data management systems, save time, and improve functionality for its users. Since API-based reports can be pulled at any time, Zying customers now have access to near real-time data and analytics.
In the future, Zying plans to add more sellers and merchants and introduce more factory terminals into its network. Its goal is to develop and streamline communication channels across the global supply chain while helping cross-border traders sell high-quality goods around the world.
To learn more about the Brand Analytics Reports and required role, check our public documentation: