June 2023
In this issue, we will provide updates on Prime eligibility criteria, reminders about MWS Migration to SP-API, best practices for listing in the Selling Partner Appstore, and more.
MWS Migration to SP-API
As a reminder, after August 31, 2023, all private app developers will no longer have access to data from MWS Merchant Fulfillment, Orders, and Reports API sections. We encourage all remaining MWS users to implement plans to migrate off of MWS as soon as possible to avoid service disruptions later this year. This SP-API blog post provides further guidance for private app developers on how to complete this migration.
MWS Migration to SP-API
As a reminder, after August 31, 2023, all private app developers will no longer have access to data from MWS Merchant Fulfillment, Orders, and Reports API sections. We encourage all remaining MWS users to implement plans to migrate off of MWS as soon as possible to avoid service disruptions later this year. This SP-API blog post provides further guidance for private app developers on how to complete this migration.
Rotate your SP-API Credentials Securely and timely with AWS
To reduce the risk of exposed and compromised credentials, starting February 6th, 2023 Selling Partner Developer Services requires all developers to rotate their Login With Amazon (LWA) credentials every 180 days. If SP-API LWA credentials are not updated before the expiration target date, the API integration will lose access to SP-API. All Amazon SP-API developers are required to follow secure coding standards to follow Personal Identifiable Information (PII) requirements from the Data Protection Policy (DPP). Credentials include, but are not limited to, the encryption key, secret access key, password, and other sensitive credentials that are not supposed to be hard-coded.
Rotate your SP-API Credentials Securely and timely with AWS
To reduce the risk of exposed and compromised credentials, starting February 6th, 2023 Selling Partner Developer Services requires all developers to rotate their Login With Amazon (LWA) credentials every 180 days. If SP-API LWA credentials are not updated before the expiration target date, the API integration will lose access to SP-API. All Amazon SP-API developers are required to follow secure coding standards to follow Personal Identifiable Information (PII) requirements from the Data Protection Policy (DPP). Credentials include, but are not limited to, the encryption key, secret access key, password, and other sensitive credentials that are not supposed to be hard-coded.
Update to Prime eligibility criteria starting on June 21, 2023
On June 21, 2023, our Prime eligibility criteria were updated for all sellers in our Germany, France, Spain, Netherlands, Poland, Sweden, and Belgium stores following the agreement reached with the European Commission.
Our Prime eligibility and Prime badge criteria will be applied equally to offers from all sellers across the various fulfilment channels (Fulfilled by Amazon or Merchant Fulfilled) and Amazon retail and are based on indicators of the experience that customers expect from Amazon Prime. For an offer to be Prime-eligible, it needs to (1) be available nationwide, and (2) offer free shipping, and (3) offer free returns for Prime members (with limited exceptions on product weight and cross-border shipments).
Sellers can use any logistics provider (carrier) for their Seller Fulfilled Prime orders; we no longer require sellers to use Buy Shipping services to purchase shipping labels. All offers enrolled in Prime will benefit from Amazon’s high-quality customer service support which will be provided at no additional cost.
Changes for current SFP sellers:
Our Prime eligibility and Prime badge criteria will be applied equally to offers from all sellers across the various fulfilment channels (Fulfilled by Amazon or Merchant Fulfilled) and Amazon retail and are based on indicators of the experience that customers expect from Amazon Prime. For an offer to be Prime-eligible, it needs to (1) be available nationwide, and (2) offer free shipping, and (3) offer free returns for Prime members (with limited exceptions on product weight and cross-border shipments).
Sellers can use any logistics provider (carrier) for their Seller Fulfilled Prime orders; we no longer require sellers to use Buy Shipping services to purchase shipping labels. All offers enrolled in Prime will benefit from Amazon’s high-quality customer service support which will be provided at no additional cost.
Changes for current SFP sellers:
Previous Requirement
New Requirement
Prime metrics
to remain Prime Eligible
to remain Prime Eligible
Cancelation rate, Buy shipping, On time shipment, Amazon Prepaid Return Label service with free returns, Amazon customer service at account level
Delivery speed, On-time delivery, Tracking, Cancelation rate at product selection/ product tier level.
Free returns at account level.
Amazon customer service will be provided as a benefit to all enrolled sellers.
Free returns at account level.
Amazon customer service will be provided as a benefit to all enrolled sellers.
Carrier choice
Amazon Prime approved carriers
No restriction on carrier choice (Prime requirements must be met)
Buy Shipping
99% requirement
mandatory
mandatory
Optional. Buy shipping is available while carrier tracking ids are automatically submitted to Amazon. If Buy shipping is not used, valid tracking information must be provided per Prime order on the confirm shipment page.
Enrollment
Self Service registration
Self Service registration
Monitor performance
SFP Dashboard
Updated SFP Dashboard with product tier details
Shipping templates
1-2-day delivery for Prime
Manual templates that support longer transit times (up to 6 days and more) that can be edited by Seller and Shipping Setting Automation functionality (SSA) (1-2 days only) in ES
Product selection
As approved by Amazon carriers
All product tier types based on dimensions, weight, or price.
Inventory type
Domestic and Regional Prime such as Germany-Austria
Domestic and Cross-border
Requirements apply in
UK, Germany, France, Italy, Spain
Germany, France, Spain, Netherlands, Poland, Sweden, Belgium
To learn more about our Prime eligibility requirements applicable as of June 21, 2023, go to Seller Prime Programme Help page.
- The Amazon Services Europe team
- The Amazon Services Europe team
Update to Prime eligibility criteria starting on June 21, 2023
On June 21, 2023, our Prime eligibility criteria were updated for all sellers in our Germany, France, Spain, Netherlands, Poland, Sweden, and Belgium stores following the agreement reached with the European Commission.
Our Prime eligibility and Prime badge criteria will be applied equally to offers from all sellers across the various fulfilment channels (Fulfilled by Amazon or Merchant Fulfilled) and Amazon retail and are based on indicators of the experience that customers expect from Amazon Prime. For an offer to be Prime-eligible, it needs to (1) be available nationwide, and (2) offer free shipping, and (3) offer free returns for Prime members (with limited exceptions on product weight and cross-border shipments).
Sellers can use any logistics provider (carrier) for their Seller Fulfilled Prime orders; we no longer require sellers to use Buy Shipping services to purchase shipping labels. All offers enrolled in Prime will benefit from Amazon’s high-quality customer service support which will be provided at no additional cost.
Changes for current SFP sellers:
Our Prime eligibility and Prime badge criteria will be applied equally to offers from all sellers across the various fulfilment channels (Fulfilled by Amazon or Merchant Fulfilled) and Amazon retail and are based on indicators of the experience that customers expect from Amazon Prime. For an offer to be Prime-eligible, it needs to (1) be available nationwide, and (2) offer free shipping, and (3) offer free returns for Prime members (with limited exceptions on product weight and cross-border shipments).
Sellers can use any logistics provider (carrier) for their Seller Fulfilled Prime orders; we no longer require sellers to use Buy Shipping services to purchase shipping labels. All offers enrolled in Prime will benefit from Amazon’s high-quality customer service support which will be provided at no additional cost.
Changes for current SFP sellers:
Previous Requirement
New Requirement
Prime metrics
to remain Prime Eligible
to remain Prime Eligible
Cancelation rate, Buy shipping, On time shipment, Amazon Prepaid Return Label service with free returns, Amazon customer service at account level
Delivery speed, On-time delivery, Tracking, Cancelation rate at product selection/ product tier level.
Free returns at account level.
Amazon customer service will be provided as a benefit to all enrolled sellers.
Free returns at account level.
Amazon customer service will be provided as a benefit to all enrolled sellers.
Carrier choice
Amazon Prime approved carriers
No restriction on carrier choice (Prime requirements must be met)
Buy Shipping
99% requirement
mandatory
mandatory
Optional. Buy shipping is available while carrier tracking ids are automatically submitted to Amazon. If Buy shipping is not used, valid tracking information must be provided per Prime order on the confirm shipment page.
Enrollment
Self Service registration
Self Service registration
Monitor performance
SFP Dashboard
Updated SFP Dashboard with product tier details
Shipping templates
1-2-day delivery for Prime
Manual templates that support longer transit times (up to 6 days and more) that can be edited by Seller and Shipping Setting Automation functionality (SSA) (1-2 days only) in ES
Product selection
As approved by Amazon carriers
All product tier types based on dimensions, weight, or price.
Inventory type
Domestic and Regional Prime such as Germany-Austria
Domestic and Cross-border
Requirements apply in
UK, Germany, France, Italy, Spain
Germany, France, Spain, Netherlands, Poland, Sweden, Belgium
To learn more about our Prime eligibility requirements applicable as of June 21, 2023, go to Seller Prime Programme Help page.
- The Amazon Services Europe team
- The Amazon Services Europe team
Seller educational webinar - Learn how to Sell with Amazon
Are your customers interested in learning how to start their Amazon journey?
From July 25 - 27 Amazon’s Seller University is hosting three free 1-hour webinars about how to start selling with Amazon. Attendees will learn about the benefits and opportunities of selling in the Amazon store, differences in selling plans, how to sign-up, programs to get started and grow, and join a live Q&A with a knowledgeable Amazon educator.
Notify and encourage your customers to attend by sending them the registration links for these helpful webinars below:
From July 25 - 27 Amazon’s Seller University is hosting three free 1-hour webinars about how to start selling with Amazon. Attendees will learn about the benefits and opportunities of selling in the Amazon store, differences in selling plans, how to sign-up, programs to get started and grow, and join a live Q&A with a knowledgeable Amazon educator.
Notify and encourage your customers to attend by sending them the registration links for these helpful webinars below:
Seller educational webinar - Learn how to Sell with Amazon
Are your customers interested in learning how to start their Amazon journey?
From July 25 - 27 Amazon’s Seller University is hosting three free 1-hour webinars about how to start selling with Amazon. Attendees will learn about the benefits and opportunities of selling in the Amazon store, differences in selling plans, how to sign-up, programs to get started and grow, and join a live Q&A with a knowledgeable Amazon educator.
Notify and encourage your customers to attend by sending them the registration links for these helpful webinars below:
From July 25 - 27 Amazon’s Seller University is hosting three free 1-hour webinars about how to start selling with Amazon. Attendees will learn about the benefits and opportunities of selling in the Amazon store, differences in selling plans, how to sign-up, programs to get started and grow, and join a live Q&A with a knowledgeable Amazon educator.
Notify and encourage your customers to attend by sending them the registration links for these helpful webinars below:
New apps in the Selling Partner Appstore
The Selling Partner Appstore is growing! Check out some of the newest apps available for Amazon Sellers:
Akeneo
Akeneo Product Cloud is a SaaS solution to activate your product story on Amazon (1P). Deliver engaging, world-class product experiences that increase conversion rates. Learn more at akeneo.com.
Akeneo Product Cloud is a SaaS solution to activate your product story on Amazon (1P). Deliver engaging, world-class product experiences that increase conversion rates. Learn more at akeneo.com.
Shipmonk
Want flawless fulfillment for your DTC, B2B, or subscription ecommerce brand? ShipMonk’s app processes Amazon FBM orders in a simple, easily trackable way that synchronizes and updates your inventory.
Want flawless fulfillment for your DTC, B2B, or subscription ecommerce brand? ShipMonk’s app processes Amazon FBM orders in a simple, easily trackable way that synchronizes and updates your inventory.
Stibo Systems
Complete product data syndication solution for manufacturers and brand owners to manage, transmit and optimize product information and content across Amazon markets and beyond.
Complete product data syndication solution for manufacturers and brand owners to manage, transmit and optimize product information and content across Amazon markets and beyond.
Webkul
Webkul eCommerce Connector allows connecting an eCommerce platform like Shopify with the vendor's Amazon account. And helps to synchronize the product information over Amazon.
Webkul eCommerce Connector allows connecting an eCommerce platform like Shopify with the vendor's Amazon account. And helps to synchronize the product information over Amazon.
New apps in the Selling Partner Appstore
The Selling Partner Appstore is growing! Check out some of the newest apps available for Amazon Sellers:
Akeneo
Akeneo Product Cloud is a SaaS solution to activate your product story on Amazon (1P). Deliver engaging, world-class product experiences that increase conversion rates. Learn more at akeneo.com.
Akeneo Product Cloud is a SaaS solution to activate your product story on Amazon (1P). Deliver engaging, world-class product experiences that increase conversion rates. Learn more at akeneo.com.
Shipmonk
Want flawless fulfillment for your DTC, B2B, or subscription ecommerce brand? ShipMonk’s app processes Amazon FBM orders in a simple, easily trackable way that synchronizes and updates your inventory.
Want flawless fulfillment for your DTC, B2B, or subscription ecommerce brand? ShipMonk’s app processes Amazon FBM orders in a simple, easily trackable way that synchronizes and updates your inventory.
Stibo Systems
Complete product data syndication solution for manufacturers and brand owners to manage, transmit and optimize product information and content across Amazon markets and beyond.
Complete product data syndication solution for manufacturers and brand owners to manage, transmit and optimize product information and content across Amazon markets and beyond.
Webkul
Webkul eCommerce Connector allows connecting an eCommerce platform like Shopify with the vendor's Amazon account. And helps to synchronize the product information over Amazon.
Webkul eCommerce Connector allows connecting an eCommerce platform like Shopify with the vendor's Amazon account. And helps to synchronize the product information over Amazon.
AWS architecture Guidance for Amazon Seller and Vendor Central Data Producer
This guidance demonstrates how Consumer Packaged Goods (CPG) companies can ingest data into a modern data environment to enable advanced analytics. Companies can develop efficient and secure applications that integrate with Amazon Seller and Vendor Central and gain valuable insights into their Amazon Retail data, including product catalog updates, sales, shipments, and payments.
AWS architecture Guidance for Amazon Seller and Vendor Central Data Producer
This guidance demonstrates how Consumer Packaged Goods (CPG) companies can ingest data into a modern data environment to enable advanced analytics. Companies can develop efficient and secure applications that integrate with Amazon Seller and Vendor Central and gain valuable insights into their Amazon Retail data, including product catalog updates, sales, shipments, and payments.
Explore resources to discover Amazon-approved apps
Sellers can now discover popular Amazon-approved apps through resources in the Selling Partner Appstore to help them optimize their product listings, streamline shipping with FBA or MFN, automate inventory and order management, and more. These resources consist of informative articles and videos featuring app spotlights and lists of most-used apps by Sellers in categories such as automated pricing, advertising, and more. On average, Sellers who begin using apps see a 10% uplift in sales and experience their first sale 43% faster after listing. Whether Sellers are new or tenured, the Selling Partner Appstore resources can help connect them to the right apps to automate, manage and scale their business.
Explore resources to discover Amazon-approved apps
Sellers can now discover popular Amazon-approved apps through resources in the Selling Partner Appstore to help them optimize their product listings, streamline shipping with FBA or MFN, automate inventory and order management, and more. These resources consist of informative articles and videos featuring app spotlights and lists of most-used apps by Sellers in categories such as automated pricing, advertising, and more. On average, Sellers who begin using apps see a 10% uplift in sales and experience their first sale 43% faster after listing. Whether Sellers are new or tenured, the Selling Partner Appstore resources can help connect them to the right apps to automate, manage and scale their business.
Best practices for developers
Best practices to list in Selling Partner Appstore
i) Keep an accessible and secure website: A Developer website must be accessible, not requiring a login to access its homepage, and must be secure for seller use i.e. Website links must begin with https rather than http.
ii) Do not use Amazon Trademarks: Developer listing or website cannot include Trademarked Amazon words that are identical to or confusingly similar to Amazon trademarks.
ii) Do not use Amazon Trademarks: Developer listing or website cannot include Trademarked Amazon words that are identical to or confusingly similar to Amazon trademarks.
**Please also note: The app's pricing must match the prices on the developer's website. In some cases, a developer's pricing model states "Contact developer for quote," which eliminates the requirement to match pricing.**
Best practices to protect your data
i) Secure Data with strong encryption such as AES-256 or similar strength: Developers have a process to rotate keys at defined intervals (at least annually) to limit the blast radius of an exposed key.
ii) Enable strong passwords and forced expiration to avoid credentials getting exposed: Developers must enable strong passwords (try to enable multi factor authentication [MFA] when possible), with forced expiration, at least annually, and must not hardcode credentials in codebase.
Check out more guidance on protecting your data here:
ii) Enable strong passwords and forced expiration to avoid credentials getting exposed: Developers must enable strong passwords (try to enable multi factor authentication [MFA] when possible), with forced expiration, at least annually, and must not hardcode credentials in codebase.
Check out more guidance on protecting your data here:
Best practices for security engineering
i) Mitigate unauthorized access of your account by not storing credentials in public repositories: Developers must not store Marketplace Web Services (MWS) API and Selling Partner API (SP-API) credentials in any public repositories as they are the developer company’s unique credentials to communicate and enable access to MWS and SP-API calls.
ii) Prevent leak of MWS and SP-API credentials by thoroughly vetting source code: Developers must thoroughly vet their company source code before uploading to any potential public repository and/or when adding files to a “.gitignore” list.
ii) Prevent leak of MWS and SP-API credentials by thoroughly vetting source code: Developers must thoroughly vet their company source code before uploading to any potential public repository and/or when adding files to a “.gitignore” list.
Best practices for developers
Best practices to list in Selling Partner Appstore
i) Keep an accessible and secure website: A Developer website must be accessible, not requiring a login to access its homepage, and must be secure for seller use i.e. Website links must begin with https rather than http.
ii) Do not use Amazon Trademarks: Developer listing or website cannot include Trademarked Amazon words that are identical to or confusingly similar to Amazon trademarks.
ii) Do not use Amazon Trademarks: Developer listing or website cannot include Trademarked Amazon words that are identical to or confusingly similar to Amazon trademarks.
**Please also note: The app's pricing must match the prices on the developer's website. In some cases, a developer's pricing model states "Contact developer for quote," which eliminates the requirement to match pricing.**
Best practices to protect your data
i) Secure Data with strong encryption such as AES-256 or similar strength: Developers have a process to rotate keys at defined intervals (at least annually) to limit the blast radius of an exposed key.
ii) Enable strong passwords and forced expiration to avoid credentials getting exposed: Developers must enable strong passwords (try to enable multi factor authentication [MFA] when possible), with forced expiration, at least annually, and must not hardcode credentials in codebase.
Check out more guidance on protecting your data here:
ii) Enable strong passwords and forced expiration to avoid credentials getting exposed: Developers must enable strong passwords (try to enable multi factor authentication [MFA] when possible), with forced expiration, at least annually, and must not hardcode credentials in codebase.
Check out more guidance on protecting your data here:
Best practices for security engineering
i) Mitigate unauthorized access of your account by not storing credentials in public repositories: Developers must not store Marketplace Web Services (MWS) API and Selling Partner API (SP-API) credentials in any public repositories as they are the developer company’s unique credentials to communicate and enable access to MWS and SP-API calls.
ii) Prevent leak of MWS and SP-API credentials by thoroughly vetting source code: Developers must thoroughly vet their company source code before uploading to any potential public repository and/or when adding files to a “.gitignore” list.
ii) Prevent leak of MWS and SP-API credentials by thoroughly vetting source code: Developers must thoroughly vet their company source code before uploading to any potential public repository and/or when adding files to a “.gitignore” list.
Launch Announcement of Ordering API
Amazon Business Ordering API allows developer partners to automate their ordering process by integrating their purchasing system with Amazon Business.
Business customers can place orders in the Amazon Business store without visiting Amazon Business or leaving their purchasing system. Benefits include: synchronous order response, enhanced security, and improved developer experience.
Refer to this link for more details and please contact abapi-integrations@amazon.com in case of any query.
Business customers can place orders in the Amazon Business store without visiting Amazon Business or leaving their purchasing system. Benefits include: synchronous order response, enhanced security, and improved developer experience.
Refer to this link for more details and please contact abapi-integrations@amazon.com in case of any query.
Launch Announcement of Ordering API
Amazon Business Ordering API allows developer partners to automate their ordering process by integrating their purchasing system with Amazon Business.
Business customers can place orders in the Amazon Business store without visiting Amazon Business or leaving their purchasing system. Benefits include: synchronous order response, enhanced security, and improved developer experience.
Refer to this link for more details and please contact abapi-integrations@amazon.com in case of any query.
Business customers can place orders in the Amazon Business store without visiting Amazon Business or leaving their purchasing system. Benefits include: synchronous order response, enhanced security, and improved developer experience.
Refer to this link for more details and please contact abapi-integrations@amazon.com in case of any query.
Amazon Business App Center
Come and join Amazon Business' vast pool of developer partners to build integrated procurement apps for business customers. Explore our suite of REST APIs here.
Via Amazon Business' App Center, you can showcase your integrated apps to millions of business customers WW and take advantage of Amazon Business' supported marketing efforts. On Amazon Business App Center, customers can self-discover third-party integrated apps spanning Accounting Management, Rewards & Recognition, Expense Management, Integrated Shopping and Inventory Management categories and quickly enable them.
Via Amazon Business' App Center, you can showcase your integrated apps to millions of business customers WW and take advantage of Amazon Business' supported marketing efforts. On Amazon Business App Center, customers can self-discover third-party integrated apps spanning Accounting Management, Rewards & Recognition, Expense Management, Integrated Shopping and Inventory Management categories and quickly enable them.
Amazon Business App Center
Come and join Amazon Business' vast pool of developer partners to build integrated procurement apps for business customers. Explore our suite of REST APIs here.
Via Amazon Business' App Center, you can showcase your integrated apps to millions of business customers WW and take advantage of Amazon Business' supported marketing efforts. On Amazon Business App Center, customers can self-discover third-party integrated apps spanning Accounting Management, Rewards & Recognition, Expense Management, Integrated Shopping and Inventory Management categories and quickly enable them.
Via Amazon Business' App Center, you can showcase your integrated apps to millions of business customers WW and take advantage of Amazon Business' supported marketing efforts. On Amazon Business App Center, customers can self-discover third-party integrated apps spanning Accounting Management, Rewards & Recognition, Expense Management, Integrated Shopping and Inventory Management categories and quickly enable them.
Amazon Business - Unlock new growth opportunities for Sellers
Amazon Business is a global procurement solution now used by more than five million businesses. Since launching in 2015, we have reached $25 billion in worldwide annualized sales, more than half of which are from third-party sellers.
Did you know that when selling partners list their products to sell on Amazon, they automatically become visible to millions of Amazon Business customers? AB offers specialized tools that make selling to businesses more efficient.
Did you know that when selling partners list their products to sell on Amazon, they automatically become visible to millions of Amazon Business customers? AB offers specialized tools that make selling to businesses more efficient.
Help your Selling Partners boost their revenue with Amazon Business top APIs
Pricing
Incentivize business customers with Business Prices, Quantity Discounts and Automated B2B Re-Pricing.
Learn more: Use the Feed API to add business prices and quantity discounts via the Pricing Feed. Set sharper prices by using B2B Any Offer Changed Notification or B2B Pull Pricing API.
Incentivize business customers with Business Prices, Quantity Discounts and Automated B2B Re-Pricing.
Learn more: Use the Feed API to add business prices and quantity discounts via the Pricing Feed. Set sharper prices by using B2B Any Offer Changed Notification or B2B Pull Pricing API.
Amazon Business - Unlock new growth opportunities for Sellers
Amazon Business is a global procurement solution now used by more than five million businesses. Since launching in 2015, we have reached $25 billion in worldwide annualized sales, more than half of which are from third-party sellers.
Did you know that when selling partners list their products to sell on Amazon, they automatically become visible to millions of Amazon Business customers? AB offers specialized tools that make selling to businesses more efficient.
Did you know that when selling partners list their products to sell on Amazon, they automatically become visible to millions of Amazon Business customers? AB offers specialized tools that make selling to businesses more efficient.
Help your Selling Partners boost their revenue with Amazon Business top APIs
Pricing
Incentivize business customers with Business Prices, Quantity Discounts and Automated B2B Re-Pricing.
Learn more: Use the Feed API to add business prices and quantity discounts via the Pricing Feed. Set sharper prices by using B2B Any Offer Changed Notification or B2B Pull Pricing API.
Incentivize business customers with Business Prices, Quantity Discounts and Automated B2B Re-Pricing.
Learn more: Use the Feed API to add business prices and quantity discounts via the Pricing Feed. Set sharper prices by using B2B Any Offer Changed Notification or B2B Pull Pricing API.
