Update to Prime eligibility criteria starting on June 21, 2023
On June 21, 2023, our Prime eligibility criteria were updated for all sellers in our Germany, France, Spain, Netherlands, Poland, Sweden, and Belgium stores following the agreement reached with the European Commission.
Our Prime eligibility and Prime badge criteria will be applied equally to offers from all sellers across the various fulfilment channels (Fulfilled by Amazon or Merchant Fulfilled) and Amazon retail and are based on indicators of the experience that customers expect from Amazon Prime. For an offer to be Prime-eligible, it needs to (1) be available nationwide, and (2) offer free shipping, and (3) offer free returns for Prime members (with limited exceptions on product weight and cross-border shipments).
Sellers can use any logistics provider (carrier) for their Seller Fulfilled Prime orders; we no longer require sellers to use Buy Shipping services to purchase shipping labels. All offers enrolled in Prime will benefit from Amazon’s high-quality customer service support which will be provided at no additional cost.
Changes for current SFP sellers:
to remain Prime Eligible
Cancelation rate, Buy shipping, On time shipment, Amazon Prepaid Return Label service with free returns, Amazon customer service at account level
Delivery speed, On-time delivery, Tracking, Cancelation rate at product selection/ product tier level.
Free returns at account level.
Amazon customer service will be provided as a benefit to all enrolled sellers.
Amazon Prime approved carriers
No restriction on carrier choice (Prime requirements must be met)
Optional. Buy shipping is available while carrier tracking ids are automatically submitted to Amazon. If Buy shipping is not used, valid tracking information must be provided per Prime order on the confirm shipment page.
Self Service registration
Self Service registration
Updated SFP Dashboard with product tier details
1-2-day delivery for Prime
Manual templates that support longer transit times (up to 6 days and more) that can be edited by Seller and Shipping Setting Automation functionality (SSA) (1-2 days only) in ES
As approved by Amazon carriers
All product tier types based on dimensions, weight, or price.
Domestic and Regional Prime such as Germany-Austria
Domestic and Cross-border
UK, Germany, France, Italy, Spain
Germany, France, Spain, Netherlands, Poland, Sweden, Belgium
To learn more about our Prime eligibility requirements applicable as of June 21, 2023, go to Seller Prime Programme Help page.
- The Amazon Services Europe team