The Linnworks platform relies on both Vendor and Seller APIs. Each API serves a different purpose, but the overall API integration enables Linnworks to respond to its customers’ needs, maintain a high level of service, and continually improve its offerings.
Vendor APIs vs. Seller APIs
An Amazon selling partner can be a seller or a vendor. Sellers list and supply their own goods on Amazon; vendors supply inventory for Amazon to sell. Seller APIs and Vendor APIs can have different use cases, workflows, and requirements.
Linnworks chose to adopt Vendor APIs based on requests from its customers, who needed a solution for order workflow management.
With the Orders API in place, vendors on the Linnworks platform can now get a better handle on purchase order workflow. "For Vendor APIs, we implemented the Orders API first to start working on the complicated flow of acceptance/rejection or order lines in vendor purchase orders."
Two more Vendor APIs, Direct Fulfillment and Vendor Procurement, help Linnworks customers simplify and streamline their vendor workstreams. The Vendor Direct Fulfillment API allows vendors to complete direct fulfillment orders like they would any other order on the Linnworks platform, while Vendor Procurement helps them manage POs and ship procurement orders directly to Amazon.
Linnworks also uses API to cover Seller use cases, such as listing items on Amazon, creating new products, and matching products in bulk and individually.
“Publishing products is one of the most important tasks…Helping our customers submit products and offers to the Amazon catalog was the number-one priority for us from the very beginning of Linnworks.”
Linnworks prioritized full listings integration from the start. Currently, the Listings API helps streamline and simplify listings management for Linnworks customers with larger inventories.
The Listings API integration allows sellers to manage listings in bulk, perform individual and bulk inventory matching against the Amazon catalog, view and edit product categories, handle error messages, manage offers, update prices, and much more. And for new customers, it enables seamless migration of their Amazon listings to the Linnworks platform.
Catalog Items and Feeds
To further improve the functionality offered by the Listings API, Linnworks uses the Catalog Items and Feeds APIs. Catalog Items helps sellers match existing listings before creating new ones, eliminating redundant work. The Feeds API helps customers upload or edit listings in bulk.
Future API integrations
Linnworks is still exploring ways to use APIs to improve the customer experience for vendors and sellers on its platform. Its highest priorities are further streamlining the workflow for the listings process, helping customers troubleshoot listings errors, and staying compliant with future Amazon Selling Partner updates.
Amazon Click&Collect is the next API integration on our roadmap.